Social Media + Networking: A Smart Combo for Small Business Owners
Building meaningful connections through digital platforms can help small businesses grow more quickly while discovering new business opportunities they might otherwise overlook. This can be true whether you use LinkedIn, Facebook, Instagram, or another platform. Let’s look at how, besides creating content, you can start meaningful conversations via social media networking.
Why Social Media Networking Matters
Business success isn’t just about what you know; it’s also about who you know. Traditionally, networking meant attending in-person events, conferences, or mixers, which can be costly and time-consuming for small business owners.
That’s why more entrepreneurs are turning to social media as a smarter, more accessible alternative. Platforms like LinkedIn, Instagram, and Facebook offer direct, often free access to potential collaborators, referral partners, and future customers. Many even host virtual summits and online groups, making it easier than ever to connect within your industry or community.
When you combine a strong digital presence with intentional, consistent engagement, you can build a powerful network. One that expands your reach, strengthens your brand, and supports your long-term business growth.
How to Build Your Network by Platform
Not using social media for networking yet? You’re not alone. But if you’re looking for low-cost ways to grow your business connections, social platforms can be a powerful place to start. Whether you prefer one-on-one conversations, group discussions, or sharing your expertise publicly, there’s a platform that can match your style.
Below, we break down five of the most popular platforms and how small business owners like you can use each one to build meaningful relationships online.
LinkedIn Best for: B2B businesses, professional service providers
- Connect with other business owners in your industry or region
- Join groups related to your niche and participate in discussions
- Share original content or insights that highlight your expertise
- Comment on others’ posts with thoughtful takeaways—not just likes
Facebook Best for: Local businesses, community-driven brands
- Join small business and industry-specific groups
- Share your story and ask questions to spark conversation
- Respond to other members' questions with helpful advice
- Invite past customers or clients to follow your business page
Instagram Best for: Visual brands (e.g., retail, design, wellness, food)
- Tag partners, collaborators, or industry peers in posts
- Use location-based and niche-specific hashtags to be found
- React to Stories and leave meaningful replies to posts
- Create Reels that answer FAQs or share quick how-tos
X (formerly Twitter) Best for: Real-time updates, thought leadership.
- Follow industry hashtags and trending topics
- Join “Tweet chats” or threads with helpful insights
- Retweet valuable content from people in your space
- Reply to posts with encouragement or expertise
TikTok Best for: Visual storytelling, showing your personality
- Show behind-the-scenes moments or your day-to-day process
- Use trending sounds to reach more viewers
- Comment on other small business videos to build connections
- Follow and engage with creators in your niche for networking and inspiration
Before choosing a platform, ensure you set aside blocks of time in your schedule that allow for this. For example, you plan to answer questions in Facebook groups on Wednesdays and Saturdays. Or you’re posting to TikTok at noon Monday through Friday.
Ready to Grow Your Network?
Keep in mind that building relationships won’t happen overnight. Growing your small business’s network will take time and, more importantly, consistency. No matter which platform you decide to use for networking, remember: People do business with those they know, like, and trust.
Building a genuine online network opens the door to referrals, partnerships, and valuable support from others who are also building their businesses. If you’re ready to take your networking to the next level, here is an article featuring practical tips and strategies to help your small business build strong, lasting relationships.